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April 1998: "This site brought to you by..."
- Sponsorships aren't just for sporting events anymore -- getting an advertiser to sponsor portions of your Web site can be an effective way to boost revenue and fund new projects. Jim Carr takes a look at sites that are using sponsorships to their maximum potential.
Jim Carr
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January 1998: Know Thy Customer!
- Your Web commerce strategy may be worthless if it overlooks two fundamental questions: Who is your customer and which of their specific needs can you best meet online? To find out just how these considerations can lead to success in the real world, we look at four companies with different online strategies that take these important questions into account.
Jim Carr
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March 1998: Marketing your e-commerce site
- Once you decide to venture out on the Web with your business, you're going to have to contend with a whole new marketing system -- a system that is still maturing. We look at three successful e-commerce sites and their strategies for driving traffic up without killing their budget.
Jim Carr
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December 1997: Will 1998 be a "Banner" Year?
- If you decide to sell advertising on your site, you could either be opening up a cash box or sticking your foot in hot water. If you've got your own sales team and the technical resources to manage an in-house ad server, a group of software vendors can provide you with sophisticated ad management software. If you lack these resources, however, don't despair -- for a higher price, you can use an ad-reach network, taking all the work of selling advertising out of your hands. We examine the costs and benefits of each approach, as well as a few solutions that fall somewhere between outsourcing and do-it-yourself.
Jim Carr
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